| Olga Gvozdeva former vogue editor & fashion brand founder |
· Brand & GTM Strategy · Creative Direction · fashion production · PR & Partnerships · Retail & E-commerce · Product Development
Olga is a brand, creative and commercial strategist with 12+ years across fashion, media and consumer brands. Her background combines eight years as a VOGUE Fashion Editor — including first-hand experience working with LVMH, Kering, Prada and other global fashion houses — with hands-on experience building and operating a European fashion brand* across strategy, creative direction, PR, retail, e-commerce and product development
*No longer involved in the day-to-day operations of the brand. The brand currently transitioning to new ownership.
| brand & GTM STRATEGY & Retail Over 8 years at VOGUE, translated the publication’s global identity into a locally relevant editorial and cultural presence, shaping seasonal content strategy, adapting international fashion narratives for the local market, and developing brand partnerships. In 2023 founded and scaled a premium European fashion brand (SALT&WAVE) from concept into a premium European lifestyle brand, securing distribution with KaDeWe, FARFETCH, LuisaViaRoma, Printemps, Anthropologie and About You |
Brought own brand to premium marketplaces and retail platforms
| Press & Strategic Partnerships Built own brand (SALT&WAVE) visibility through press, influence and strategic partnerships, securing coverage across VOGUE France, VOGUE Italia, VOGUE Germany, VOGUE Spain and ELLE France and Scandinavia, influencer partnerships, including Leonie Hanne, and collaborations with Caudalie This work built on 8 years at VOGUE, developing a strong understanding of how media, brands and PR teams work together to create relevance, visibility and long-term relationships |
Brought own brand into leading international press
creative strategy
& fashion production
Built hands-on styling and production expertise throughout the progression to Fashion Editor at VOGUE, from sample requests and fashion logistics to direct work with leading fashion-house PR teams. Art-directed, styled and produced international editorial and brand content across print, e-commerce and social, leading complex cross-border productions with talent and creatives including Patrick Demarchelier, Carlijn Jacobs, Natalia Vodianova and Irina Shayk
| DTC & E-commerce Built and managed the DTC e-commerce channel end-to-end for own brand (SALT&WAVE), shaping the online customer journey across product presentation and content, email and organic social. Managed inventory and seasonal planning across product categories, including purchase orders, stock planning and budgeting. Used sales data and consumer trend tracking to guide production planning, collection development and commercial decisions |
Built and managed DTC e-commerce channel
Product Development
& Manufacturing
Led product development from concept to production, defining product roadmaps, packaging and launch execution while coordinating manufacturers and suppliers across Europe and Asia. Managed sampling, production planning, logistics and the transition from creative concept to commercially viable finished product, including the development of sustainability-certified products
Developed own collection — from first sketches to samples & final design
| Team Leadership & Cross-Functional Coordination Developed a strong appreciation for collaborative work early in the VOGUE career, leading both in-house junior team members and external creatives including stylists, writers, artists and photographers across complex editorial productions This experience shaped a collaborative leadership style later brought into building a fashion brand from the ground up, assembling and coordinating an extended team across in-house operations, sales and marketing agencies, production partners, creatives, IT specialists and freelancers |
With VOGUE team at Celine — one of my favorite shared moments
photo diary
Welcome to my photo diary
A collection of little moments from along the way: days on set, office corners, fittings, travel, people, places, and the memories that still make me smile when I come across them
cv
For the complete career timeline, including roles, dates, places and the chapters behind the work — explore my CV
contact
Olga Gvozdeva
oagvzd@gmail.com
+49 176 77302939 (WhatsApp)
I’m always glad to hear from interesting people and projects.
I’ll get back to you within 1-3 business days.
Expertise
· Brand & GTM Strategy · Creative Direction · fashion production · PR & Partnerships · Retail & E-commerce · Product Development
Olga is a brand, creative and commercial strategist with 12+ years across fashion, media and consumer brands. Her background combines 8 years as a VOGUE Fashion Editor — including first-hand experience working with LVMH, Kering, Prada and other global fashion houses — with hands-on experience building and operating own European fashion brand* across strategy, creative direction, PR, retail, e-commerce and product development
*No longer involved in the day-to-day operations of the brand
The brand currently transitioning to new ownership
brand & gtm strategy
& retail
Over 8 years at VOGUE, translated the publication’s global identity into a locally relevant editorial and cultural presence, shaping seasonal content strategy, adapting international fashion narratives for the local market, and developing brand partnerships
In 2023 founded and scaled a premium European fashion brand (SALT&WAVE) from concept into a premium European lifestyle brand, securing distribution with KaDeWe, FARFETCH, LuisaViaRoma, Printemps, Anthropologie and About You
Press & Strategic Partnerships
Built own brand (SALT&WAVE) visibility through press, influence and strategic partnerships, securing coverage across VOGUE France, VOGUE Italia, VOGUE Germany, VOGUE Spain and ELLE France and Scandinavia, influencer partnerships, including Leonie Hanne, and collaborations with Caudalie
This work built on 8 years at VOGUE, developing a strong understanding of how media, brands and PR teams work together to create relevance, visibility and long-term relationships
creative strategy
& fashion production
Built hands-on styling and production expertise throughout the progression to Fashion Editor at VOGUE, from sample requests and fashion logistics to direct work with leading fashion-house PR teams. Art-directed, styled and produced international editorial and brand content across print, e-commerce and social, leading complex cross-border productions with talent and creatives including Patrick Demarchelier, Carlijn Jacobs, Natalia Vodianova and Irina Shayk
DTC & E-commerce
Built and managed the DTC e-commerce channel end-to-end for own brand (SALT&WAVE), shaping the online customer journey across product presentation and content, email and organic social. Managed inventory and seasonal planning across product categories, including purchase orders, stock planning and budgeting. Used sales data and consumer trend tracking to guide production planning, collection development and commercial decisions
Product Development
& Manufacturing
Led product development from concept to production, defining product roadmaps, packaging and launch execution while coordinating manufacturers and suppliers across Europe and Asia. Managed sampling, production planning, logistics and the transition from creative concept to commercially viable finished product, including the development of sustainability-certified products
Team Leadership
& Cross-Functional Coordination
Developed a strong appreciation for collaborative work early in the VOGUE career, leading both in-house junior team members and external creatives including stylists, writers, artists and photographers across complex editorial productions
This experience shaped a collaborative leadership style later brought into building a fashion brand from the ground up, assembling and coordinating an extended team across in-house operations, sales and marketing agencies, production partners, creatives, IT specialists and freelancers
photo diary
Welcome to my photo diary
A collection of little moments from along the way: days on set, office corners, fittings, travel, people, places, and the memories that still make me smile when I come across them
CV
For the complete career timeline, including roles, dates, places and the chapters behind the work — explore my CV